Al-Noor Journal for Digital Media Studies
Official Journal of the College of Art

A New Expression and Development of China's Outstanding Traditional Culture in Digital Games

Document Type : Original Article

Authors

Ju Yang 1
Ziming Wang 2
Anastassia Pogrebnaia 3

1 Department of Mass Communications, Faculty of Philology, Peoples' Friendship University of Russia, Moscow, Russia

2 Department of Mass Communications, Faculty of Philology, Peoples' Friendship University of Russia, Moscow, Russia

3 Department of English Studies, MGIMO University, Moscow, Russia

https://doi.org/10.69513/jndm.v3.i1.a7
Abstract
Digital games, as an emerging cultural communication medium that integrates cultural and technological innovation, represent an important new method of cultural dissemination. As a representative of interactive communication in the new era, digital games are known as the "ninth art" and enjoy extremely high acceptance among Generation Z internet users worldwide, becoming a high-quality medium for cultural transmission. With the advent of the Internet era, the digital game industry has also ushered in a period of rapid development. With the deepening of economic globalization, China's excellent traditional culture has more opportunities for protection and inheritance. Digital games are a popular form of entertainment that is widely loved by young people all over the world. Digital games have the characteristics of wide dissemination and rapidity, enabling cross-cultural, cross-ethnic and cross-language communication. Integrating elements of Chinese traditional culture into the design of digital games can make the games serve as a medium for communication, achieving innovative inheritance and development of traditional culture.

Keywords

digital games
media
outstanding traditional Chinese culture
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