http://jndm.alnoor.edu.iq/ Al-Noor Journal for Digital Media Studies en daily 1 Wed, 01 Apr 2026 00:00:00 +0330 Wed, 01 Apr 2026 00:00:00 +0330 http://jndm.alnoor.edu.iq/article_191475.html Data thinking has brought profound changes in the global media industry and has also set new requirements for media literacy education in the training of professionals in related fields of universities. Based on the characteristics of the current digital communication ecosystem, this study systematically discusses the main concepts of data-driven thinking and the innovative paths for integrating it into university professional education. The research suggests that traditional media literacy education has certain limitations in terms of the era and technology. In the current data-driven communication environment, the demands of the media industry for practitioners have expanded beyond professional skills and comprehensive qualities, including media literacy centered on data thinking. We took the teaching practices of related majors in Chinese universities as the research object. We found that the teaching framework of the communication major rarely included courses related to data thinking, which directly led to the mismatch between university talent cultivation and industrial demands. This paper proposes an innovative teaching framework based on constructivist teaching methods and professional competence orientation. It mainly puts forward three suggestions for the reform of media literacy education, including integrating data thinking into instructional design, introducing project-based teaching and carrying out the construction of digital virtual media laboratory. The research aims to implement the above three innovative reform plans to help establish a media literacy education framework and comprehensive assessment system centered on data thinking in the professional teaching practice of universities. By adding the cultivation of critical media awareness, comprehensive professional abilities and innovative skills to the university's talent training goals, university education can better meet the employment needs of the media industry and fulfill its role as a think tank and talent output support for the industry. http://jndm.alnoor.edu.iq/article_191476.html The development of digital technology has enhanced the narrative capabilities of videogames, allowing players' actions to no longer be restricted by game rules and providing them with greater autonomy. Communication between game creators and players, as well as among players themselves, has become frequent and timely, breaking the traditional one-way communication paradigm. Game platforms now undertake more functions of cultural exchange, gradually shaping a new form of patriotism led by young people. This study takes the Chinese phenomenon game Black Myth: Monkey as an example to analyze the cultural dissemination power of videogames on digital platforms. It is believed that as an immersive virtual practice space, games provide a field to produce cultural identity. National culture inspires game creators, integrating it into narrative scenes, character tasks, central ideas of the games, which change from static texts that can only be observed to highly interactive content subjects. We believe that there are three paths for videogames to reproduce cultural identity: procedural rhetoric, audiovisual design, and narrative philosophy. After being visual adapted, national myths have become immersive and interactive game spaces. Long-term game practice makes abstract cultural identity recognition into concrete cultural embodied practice. Young people even, out of their passion for a certain game, study real history and culture seriously, transforming from traditional culture recipients to inheritors and re-creators. This cultural learning based on emotional resonance and value identification can shape more stable and more infectious cultural identity. http://jndm.alnoor.edu.iq/article_191477.html The expansion of digital media has transformed the global information ecosystem, which has led to the democratization of the information and proliferation of misinformation and disinformation. This study investigates the false and misleading narratives circulated during the May 2025 Indo-Pak crisis. The base of this study consists of verifiable instances of misinformation. The research is done using sixty eight verified instances identified by various established fact-checking organisations. Entman’s Framing Theory (1993) as well as Herman and Chomsky’s Propaganda Model (1998) were applied to analyse the narratives, to understand how they are structured, framed and amplified. The results were remarkable as they have shown that misinformation is not random but embedded structurally within media ecosystems and driven by platform affordances, ideological pressures, and audience psychology. The research contributes to a deeper understanding of how misinformation is propagated around Indo-Pak geopolitical context, while emphasizing the need for media literacy and institutional accountability. http://jndm.alnoor.edu.iq/article_191478.html China and Russia have close cooperation in the political and economic fields. In recent years, face to the rapidly changing world and the development needs of both countries, media has become an important area of bilateral cooperation. Mainstream media from both countries have achieved remarkable results through joint events, joint reporting, and the exchange of press releases. However, language barriers and cultural differences significantly impact the efficiency of this cooperation. For this situation, AI-generated news is the most effective solution, allowing both countries to leverage its advantages to advance cooperation. It can produce news that better suits the reading habits and cultural customs of the another countries than human news, thereby strengthening the bonds between the two peoples and building a more stable bilateral relationship.AI-generated news has become a very important news production method. In some descriptive news, such as sports and weather forecasts, AI news is indistinguishable from human news. In certain contexts, due to the influence of "machine heuristics," people tend to trust AI news more. Although some skepticism remains regarding AI news, the strict censorship and institutional authority of mainstream media enhance its credibility. Overall, in international mainstream media cooperation, AI news can not only provide effective assistance to the language and cultural differences, but also shows great potential for development. http://jndm.alnoor.edu.iq/article_191479.html Institutionalized learning environments are undergoing profound transformation as technological innovations and the proliferation of online platforms dissolve the demarcations that once separated conventional educational organizations from alternative learning experiences. This study examines a persistent misalignment between orthodox educational frameworks—specifically instructional and assessment-based approaches—and the lived realities of learning mediated through digital channels. Empirical evidence indicates that students frequently regard the utilization of digital media outside the confines of the school environment as possessing greater relevance than its integration within institutionalized settings, thereby highlighting an ongoing disconnect between out-of-school digital participation and formal academic practices (Meier & Kaspar, 2024). Concomitantly, structural impediments, most notably the digital divide, limit equitable participation in "schools without walls" conceptualizations. In the United States, Common Sense Media in conjunction with the Boston Consulting Group approximates that approximately 15–16 million public school students were deprived of sufficient internet access or devices necessary for effective remote learning amid the COVID-19 pandemic (Chandra et al., 2020).Methodologically, the research employs a framework-driven theoretical integration that consolidates three distinct sources of evidence: (1) postdigital academic discourse concerning the restructuring of educational environments, (2) empirical investigations into learners' digital media practices, and (3) policy and implementation data derived from documented initiatives such as Flat Classroom, SMILE, OER4Schools, and ConnectED. The findings suggest that "schools-without-walls" approaches can broaden access to knowledge, cultivate learning flexibility, and nurture learner agency through peer-based interaction and inquiry-driven learning paradigms. Nonetheless, the realization of these advantages is predicated on the alignment of assessment methodologies, sustained pedagogical development, and investments in infrastructure that prioritize equitable access. Consequently, this paper posits that the concept of "schools without walls" should be reconceptualized as a comprehensive institutional transformation rather than merely a technological platform shift, with equitable digital access serving as a fundamental precondition for meaningful engagement. http://jndm.alnoor.edu.iq/article_191480.html Within the theoretical framework of cognitive perception, this study aims to examine the extent to which university youth perceive the values of digital citizenship while using social media platforms. This is achieved by identifying the respondents’ level of knowledge of these values, their mental awareness and recall of them, and their practical application during their use of social networking sites. Communication, connectivity, and interaction among users in the digital virtual space require awareness, recall, and implementation of digital citizenship values across the three core activities performed by individuals in that space: communication, connection, and interaction.The study falls within descriptive research and is based on the survey method. Data were collected through a structured audience questionnaire consisting of closed-ended questions designed to meet the specified research objectives.The researcher reached several conclusions, the most significant of which indicate that respondents possess a good level of knowledge regarding digital citizenship values when using social media platforms. They also demonstrate awareness of the importance of mentally recalling these values and attribute high importance to their practical application for the purposes of communication, connection, and interaction. Furthermore, the proportion of respondents who lack knowledge of digital citizenship values, fail to recall them mentally, or do not apply them in practice while using social media platforms is relatively small. This represents a positive indicator of a high level of awareness among respondents regarding these values, in line with the defined objectives of the study. http://jndm.alnoor.edu.iq/article_191481.html Digital games, as an emerging cultural communication medium that integrates cultural and technological innovation, represent an important new method of cultural dissemination. As a representative of interactive communication in the new era, digital games are known as the "ninth art" and enjoy extremely high acceptance among Generation Z internet users worldwide, becoming a high-quality medium for cultural transmission. With the advent of the Internet era, the digital game industry has also ushered in a period of rapid development. With the deepening of economic globalization, China's excellent traditional culture has more opportunities for protection and inheritance. Digital games are a popular form of entertainment that is widely loved by young people all over the world. Digital games have the characteristics of wide dissemination and rapidity, enabling cross-cultural, cross-ethnic and cross-language communication. Integrating elements of Chinese traditional culture into the design of digital games can make the games serve as a medium for communication, achieving innovative inheritance and development of traditional culture. http://jndm.alnoor.edu.iq/article_191482.html The study examines the ethical dilemmas surrounding the over use of AI in I robot (2004) movie. which directed by Alex Proyas, is a sci-fi classic that delves into the complicated relationship between artificial intelligence and humanity, based on a popular collection of stories by author Isaac Asimov that discusses the three laws of robotics. focusing on fears about the potential dominance of artificial intelligence over humanity which can lead to the potential transform from a tool serving humanity into a force capable of controlling. increasing reliance on technology and the overriding human commands could lead to a loss of human dependence and the concentration of power in the hands of machines, as VIKI is become the main control. The study adopted a descriptive and analytical approach, supported by semiotic analysis of cinematic images (figures), with the aim of revealing the ethical problems and dilemmas of artificial intelligence as reflected in the film. This article aims to raise important question which if AI is inherently evil or a gift for humanity? The film highlights the idea that intelligent technology with decision-making power can be dangerous, but when used within a clear ethical framework and under human supervision and control, it can be a real gift that contributes to well-being, order, future and civilizational progress. http://jndm.alnoor.edu.iq/article_191483.html Language has always been instrumental in shaping peoples’ worldview and their ideologies. The text they consume has in it a lot of strategies to make them think the way the editors, publishers want. This, in effect, manipulates people into prejudiced ideologies and instill in them hate or love for nations. News reporting, often textual, on conflicts uses discursive and representational strategies which manipulate the people to feel sympathy or hatred attached to socio-political ideologies and societies they belong to. This paper sheds light on the use of discursive strategies to highlight Kashmir conflict between Pakistan and India in newspapers that manifest socio- political ideologies. “Dawn” and “The Nation” are Pakistani Newspapers while “The Hindu” and “The Indian Express” Indian newspapers. Data comprises of 30 instances of discursive strategies extracted from two newspapers from both the countries that are English-medium national newspapers published between April 2015 and September 2024. Taking into account Van Dijk’s (2006) Critical Discourse analysis, both the countries seem to pose polarity of positive In-group and negative out-group ideologies in the reports through two discursive strategies, i.e. Slanted headlining and negative labelling along with corpus-based analysis through Voyant tool. The strategies used are positive self and negative other with respect to the reports covering territorial conflict of Kashmiri region.