Al-Noor Journal for Digital Media Studies
Official Journal of the College of Art

Mass media and mass audience in a new socio-cultural world: perspectives from Bangladesh, China, and Nigeria

Document Type : Original Article

Authors

Sarah Ochuko
Fan Zekun
Du Jiafeng
Farzana Yeasmin

Master Student, Peoples’ Friendship University of Russia named after Patrice Lumumba, RUDN University, Miklukho-Maklaya str., 6, Moscow, 117198, Russia

https://doi.org/10.69513/jndm.v2.i1.a9
Abstract
The study explores the relationship between mass media and audiences in Bangladesh,  China, and Nigeria, using the "Uses and Gratifications Theory" and "Agenda-Setting Theory". It reveals that media consumption patterns are influenced by sociocultural factors, with religious and cultural preferences in Bangladesh and linguistic and ethnic diversity in Nigeria. China's media landscape is divided between state-controlled traditional media and market-driven digital platforms, with censorship and content homogenization as key challenges. The rise of digital media, particularly social media, has transformed audience behavior, but the proliferation of misinformation and fake news threatens media credibility. The study recommends policy recommendations to improve media integrity and audience engagement. 

Keywords

mass media. Nigerian media
china media
Bangladesh media
digital media
audience behaviour
Crossmark
Al-Noor Journal for Digital Media Studies
Volume 2, Issue 1
April 2025
Pages 122-141

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