Official Journal of the College of Art

AI to enhance or to suppress human creativity: a research into contemporary practice of machine assisted and machine-inspired screenwriting

Document Type : Original Article

Authors

1 Moscow Metropolitan Governance Yury Luzhkov University, Stetenka St., 28, Moscow, 107045, Russia

2 All-Russian State University of Cinematography (VGIK), V. Pika St., 3, Moscow, 129226, Russia

Abstract
The authors claim that their initial intention was to study apps 
and tools for machine-assisted screenwriting, but soon they 
realized that assistance and inspiration in creative fields are 
inseparable and embedded in the wholesome character of 
filmmaking. The omnipotent character of AI makes it impossible 
to distinguish the contribution of each of its tool into a stained-glass 
whole of creative process. The current trends and forecasts for the 
future give reasons to believe that growing demand for high quality 
video content will only encourage filmmakers to use AI more 
extensively, both as an assistant and an inspiration, given that AI
centered stories generate an increasing interest among audiences. 
Literature review conducted as part of this study revealed that 
despite being positively assessed by many researchers, AI causes 
apprehension in terms of legal aspects of authorship and future 
prospect of human involvement in screenwriting process. Authors 
maintain that there is not enough evidence to suggest that AI can 
hinder human creativity as a whole, given that the knowledge AI 
instruments acquire are not only accumulated but also and 
handpicked by people. Voicing impartial understanding for these 
concerns, the authors remain convinced that AI will become even 
more deeply integrated in screenwriting process, and despite the 
current crisis that found many manifestations, like the strike of 
Writers’ Guild of America in 2023 or authorship legal disputes, AI 
holds endless possibilities for innovation and creativity in film 
industry.

Keywords

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